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The Real Reason 99% of eCommerce Brands Can't Scale Past $100K/Month (And How the Most Profitable Brands Funnel Their Way Around It)
The One Mistake 99% of Brands Make that are bleeding their profit margins
Last month, I jumped on a call with Marcus, founder of a 7-figure supplement brand.
"I'm spending $130K/month on ads," he said. "Great creatives, tons of traffic. But I'm barely profitable.
My media buyer says to 'trust the process,' but I'm bleeding cashflow."
I pulled up his analytics. His ads were phenomenal. 3.8% CTR across Meta and TikTok,
But his conversion rate? Barely a 2%.
Here's the math that really made him sick:
"I'm spending $130K/month on ads," he said. "Great creatives, tons of traffic. But I'm barely profitable.
My media buyer says to 'trust the process,' but I'm bleeding cashflow."
I pulled up his analytics. His ads were phenomenal. 3.8% CTR across Meta and TikTok,
But his conversion rate? Barely a 2%.
Here's the math that really made him sick:
- 200,000 monthly visitors from ads
- 2.0% conversion rate = 4,000 sales
- Average order value = $65
- Monthly revenue = $260,000
- COGS = $117,000
- Ad spend = $130,000
- Net profit = $13,000
And this is what it could be if he improved conversion rates by only 20% and AOV by 10%...
- Same 200,000 visitors
- 2.4% conversion rate = 4,800 sales
- Average order value: $72 (slight bundle optimization)
- Monthly revenue = $345,600
- COGS = $155,520
- Ad spend = $130,000
- Net profit = $60,080
This small change alone results in a MASSIVE difference for your brand.
The Uncomfortable Truth About Scaling ecommerce in 2025
Right now, there are two types of DTC brands:
Type 1: Brands burning through cash, desperately trying to "crack the code" with more ad creative, higher budgets, and prayer-based scaling strategies.
Type 2: Brands that discovered the real bottleneck isn't their ads. It's what happens after the click.
Type 1: Brands burning through cash, desperately trying to "crack the code" with more ad creative, higher budgets, and prayer-based scaling strategies.
Type 2: Brands that discovered the real bottleneck isn't their ads. It's what happens after the click.
If you're reading this, you're probably Type 1. And that's not your fault.
For years, the industry has sold you the lie that better ads = better results.
But here's what nobody talks about: Your ads are already working. Your landing pages are what's broken.
For years, the industry has sold you the lie that better ads = better results.
But here's what nobody talks about: Your ads are already working. Your landing pages are what's broken.
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If This Sounds Like You, Keep Reading...
You're spending $30K/month on Meta ads.
Your media buyer shows you the dashboard: 4.2% CTR, great engagement, "the creative is crushing it" they say...
Your media buyer shows you the dashboard: 4.2% CTR, great engagement, "the creative is crushing it" they say...
But your Shopify analytics tell a different story:
- 1.8% landing page conversion rate (industry average: 3.2%)
- $43 average order value (should be $80+)
- 2.1x ROAS (barely breaking even after fulfillment)
Here's what's really happening: Your ads are doing their job perfectly. The problem is what happens after the click.
Your Pages Are currently crushing your margins
Most eCommerce brands are running on 2020 infrastructure:
- ❌ Generic product pages that sell like every other Shopify store
- ❌ Zero connection between ad angle and landing experience
- ❌ No strategic page flow from awareness to purchase
- ❌ Mobile layouts that kill 73% of your traffic
- ❌ One-size-fits-all pages for completely different traffic sources
The brutal truth: You're paying premium CPMs to drive qualified traffic to a nonexistent funnel system. You are literally leaking all of your margins.
Get Your Funnel Audit
Free strategy call to show you what’s broken
The "Ad-Matched" Revolution That's Changing Everything
While most brands are throwing more money at ads, the smart ones discovered the real leverage point:
Engineering your post-click experience to match your pre-click promise.
This isn't about "better design" or "CRO tweaks." This is about building conversion architecture that turns your ad traffic into profit.
Engineering your post-click experience to match your pre-click promise.
This isn't about "better design" or "CRO tweaks." This is about building conversion architecture that turns your ad traffic into profit.
The result? Brands using this system are seeing:
- 2.8-4.1x ROAS (scaling ad spend)
- 40-67% higher AOV through strategic bundling
- 3x lower CAC (same ad spend, more conversions)
- Ability to outbid competitors with worse funnels
The Landing Funnel System That's Quietly Dominating DTC eCommerce in 2025
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How We Engineer Your Landing Page Funnel System
1. Deep-Dive Strategy
We start by auditing your current funnel performance and analyzing your top-performing ad angles to understand what's already working. Then we map your customer psychology and buyer journey to identify exactly where visitors are dropping off and why.
2. Build the Architecture
We develop the complete strategy, write conversion-focused copy that matches your ad angles, and create professional designs in Figma. Every element is strategically positioned based on how your specific audience consumes content and makes buying decisions.
3. Replo Execution
We build everything in Replo for maximum speed and flexibility, then set up A/B testing infrastructure so you can optimize performance. You'll receive complete training on how to use and maintain your new funnel system.
Why This System Crushes Everything Else
🎯 Perfect Ad Congruency
Every page matches your ad's angle, promise, and visual style.
🧠 Psychology-Driven Architecture
Built around how people actually make buying decisions, not how we think they should.
📱 Mobile-First Engineering
Optimized for the 47-second attention span of mobile users (where 78% of your traffic comes from).
🔄 Conversion-Focused Design
Every element, every word, every button placement designed to move visitors toward purchase.
📊 Data-Backed Structure
Based on analysis of $50M+ in ad spend and 1,000+ high-converting funnels.
⚡ Speed-Optimized
Built in Replo for lightning-fast build and load times.
Get Your Funnel Audit
Free strategy call to show you what’s broken
The Complete 3-Page Funnel System
What You Get:
- ✅ 3 Custom Landing Pages
- ✅ Strategic Research & Planning
- ✅ Conversion-focused Copywriting
- ✅ Figma Designs
- ✅ Replo Development
- ✅ A/B Testing Setup
- ✅ BONUS: 6 Product Images
Your Investment: $5,000
Results We've Gotten for 7-Figure Brands
Scaled To Over $1.6M In under 5 Months
Increased conversion rates and lowered CAC with new pages to help scale past 7-figures.
Increased Conversion Rates By Over 41%
Built new pages based on specific ad messaging.
Generated Over $450,000+ in revenue
A new listicle funnel based on specific buyer awareness stages.
Here's What Happens Next
Option 1: You close this page and go back to what you were doing. You keep spending money on ads that drive traffic to pages that don't convert. You watch competitors with worse products outspend you. You wonder why scaling feels impossible.
Option 2: You book a call with me in the next 48 hours. We look at your current setup together. I show you exactly where you're losing money and how to fix it. You walk away with a clear roadmap to turn your ad traffic into profit.
Which option sounds like you?
Option 2: You book a call with me in the next 48 hours. We look at your current setup together. I show you exactly where you're losing money and how to fix it. You walk away with a clear roadmap to turn your ad traffic into profit.
Which option sounds like you?
If You Choose Option 2
This call is to determine if we should work together. We only partner with established brands that are spending at least $15K/month on ads and are serious about scaling profitably, not just chasing vanity metrics.
If that's you, I'll walk through your current funnel and show you exactly where you're losing money. We'll discuss how our landing page system could work for your specific brand and whether it makes sense for both of us to move forward.
This isn't necessarily a pitch call. It's a mutual evaluation to see if we're the right fit for each other. You'll get valuable insights either way.
We're selective about who we work with. And you should be too. This call helps figure that out!
If that's you, I'll walk through your current funnel and show you exactly where you're losing money. We'll discuss how our landing page system could work for your specific brand and whether it makes sense for both of us to move forward.
This isn't necessarily a pitch call. It's a mutual evaluation to see if we're the right fit for each other. You'll get valuable insights either way.
We're selective about who we work with. And you should be too. This call helps figure that out!
Get Your Funnel Audit
Free strategy call to show you what’s broken
